Performance Marketing Specialist

Full time

Hybrid

Philadelphia, PA

Performance Marketing Specialist

Who We Are  

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.  

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.  

About the Role 

Essity is looking for an experienced Performance Marketing Specialist to contribute to the optimization of e-commerce marketing campaigns. The Performance Marketing Specialist supports the activation, evaluation of multi-channel, multi-markets and/or multi-brand digital marketing campaigns to improve the category performance.

The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid role.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.  

What You Will Do 

• Campaign Performance Monitoring: Utilize various analytical tools and methods to monitor and report on campaign performance. Identify trends, anomalies, and opportunities for optimization.
• Campaign Objective & KPI Development: Partner with cross‑functional stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs). Ensure all strategies align with broader business and growth priorities.
• Tactical E-commerce Paid Media: Manage both onsite and offsite e-commerce paid media efforts. Optimize ad placements, bidding strategies, and targeting to maximize ROI.
• Collaboration and Feedback: Work closely with brand managers, providing feedback and actionable recommendations. Continuously improve campaign performance based on insights.
• Holistic Performance Management: Adopt a top‑down analytical approach across brand, category, product family, and SKU levels. Maintain consistency and strategic alignment across all layers of the product hierarchy.
• Actionable Insights and Growth Strategy: Develop and deliver actionable insights to accelerate sales across major e‑commerce channels, including Amazon, Walmart, CVS, Target, and Walgreens. Support both paid media initiatives and organic growth strategies to enhance product visibility and ranking.
• Media Strategy & Optimization: Lead the strategy, execution, and continuous optimization of onsite and offsite media campaigns, including Sponsored Products, Sponsored Brands, and Display advertising.

Who You Are

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience with e-commerce platforms (Amazon, Walmart, Criteo) required
• Strong Excel skills for data analytics and reporting.
• Excellent communication skills to convey insights and recommendations effectively.

What We Can Offer You 

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. 

Compensation and Benefits:  

Competitive annual salary + annual incentive bonus/sales incentive + benefits 

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.  

Along with competitive pay you will be eligible for the following benefits: 

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance 

• Wellness program provided through Rally  

• Healthcare and Dependent Care Flexible Spending Accounts (FSA) 

• 401(k) with employer match and annual employer base contribution 

• Company paid Basic Life, AD&D, short-term and long-term disability insurance 

• Employee Assistance Program 

• PTO offering with Paid Holidays 

• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance 

• Employee discounts program 

• Scholarship program for children of Essity employees.  

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards 

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

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